The sudden global economic crisis has not only affected Europe and the United States.
It has definitely affected countries in Asia like Japan, Taiwan, the Philippines and even the small city-state of Singapore. Singapore, an emerging metropolis in Southeast Asia. Receives more than 10 million tourists a year who spend more than S $ 14.8 billion. However, statistics from the Singapore Tourism Board showed a drop in visitor arrivals of 1.6 percent in 2008.
To increase occupancy in its hotel, the Ibis Singapore, a company of the French hotel and business services group Accor. Thought of a brilliant trick to attract more guests to your hotel.
Nobody wants to pay high room prices in times of crisis. Nobody wants to pay additional taxes and service fees. But everyone in their illusions wants to pay the amount they can afford and are very willing to pay in exchange for a particular service used. For loyal customers of Ibis Singapore, this is no longer an illusion. As part of the hotel’s prior opening for travelers on February 12, 2009. Customers can indicate the price they are willing to pay to stay at the hotel and actually pay that amount!
Interested guests entered the hotel website during certain sales periods to indicate the price they were willing to pay. The fastest bidder won and was given the opportunity to book a hotel room at the Ibis in Singapore for the price he wanted to pay.
There were no restrictions on the amount to enter.
Bidders can enter any amount of only $ 1! Hiro Inoue, marketing director of Ibis Singapore, said they actually expect to receive offers from around $ 1. However, to their surprise, the offers increased to $ 100. Inoue stressed that the event made them feel even more secure, Guests appreciated their service and were willing to pay amounts of up to $ 100 per stay. Thousands of visitors already submitted their offers when the promotion was announced. And in a short time, the hotel reservation was almost full!
If the guests are surprised by this pleasure and wonder what logic is behind this unique offer, Inoue has an answer for them. Inoue said this brave step was taken to test the waters of the hotel industry in Singapore. Given the impending global financial crisis, this bidding process would help hotel management determine the specific amount that customers are willing to pay in exchange for excellent services and accommodation.
Given the wave of recessions in many countries, businessmen, merchants, and tourists are trying to make the most of special offers and discounted rates to save on travel expenses. But they are smart enough to see which hotels can offer them the service and accommodation that correspond to the value they are paying.
With the overwhelming acceptance of the “Name Your Price” promotion of Ibis Singapore. It is clear that many people choose high-quality services at reasonable prices. At Ibis Singapore, guests and travelers will surely find what they expect!